Experience NOUBA...now sold exclusively by the Phoenix!
Alive with color, progressive in technology...NOUBA Professional Makeup recharges and reinspires the cosmetics industry with its US launch.
Before the proliferation of eponymous makeup artist brands and other professionally inspired lines, NOUBA was the choice brand among Europe's most talented imagemakers, and continues to be for nearly three decades strong.
The brainchild of Rosy Armanini, the iconic Italian makeup artist responsible for some of the most visually stunning ad campaigns and runway looks, NOUBA Professional Makeup ushered in the idea of clean, minimalist packaging and brilliant color as being the hallmarks of a brand solid enough to build a devoted following on quality alone. Within the first year of NOUBA's inception, Armanini's contemporaries relied on her line for the colors no other makeup companies dared to create, and to this day, NOUBA is still one of the most progressive brands in Europe.
NOUBA was the first brand to demonstrate that bright pigments could be sophisticated....neutrals could be intriguing...that the color spectrum is infinite. With over 2,000 different lipstick shades in their repertoire, NOUBA stands alone as the authority on color theory in cosmetics.
NOUBA understands the distinctive tastes of each unique marketplace. The color schemes that debut in Cyprus vary from those being introduced in Germany...the women of Denmark enjoy a different palette than those being unveiled in Russia. NOUBA immediately responds to their sophisticated clientele's feedback by reinventing and editing their shades year round.
Even more impressive, NOUBA continues to test their devoted patrons by continually pushing the aesthetic envelope. By the time a look has been accepted as a viable trend, the NOUBA woman is onto something new. By keeping ahead of the curve, NOUBA has earned the trust of industry veterans and bright-eyed newcomers alike.
Ever the pioneer, Rosy Armanini was the first to bring the concept of a compact bronzer to market. What is now a mainstay product among makeup artists and consumers alike, bronzer was NOUBA's breakthrough product in 1978. The Terra Abbronzante quickly became quintessential cosmetic among those searching for a look that instantly connoted La Dolce Vita. Others immediately caught on.
NOUBA is currently one of the most coveted brands in Europe, the Far and Middle East, as well as Russia, the UK, and now the United States.
